The main point here is that you need to be extremely active and review KPI’s and spend on a daily basis, even if you set aside just 10 minutes per day.
#GOOGLE ADS OVERVIEW UPDATE#
Perhaps your keywords are triggering irrelevant clicks, or you’re using automated bidding that is quickly depleting your budget, or an algorithm update caused your spend to skyrocket.
#GOOGLE ADS OVERVIEW HOW TO#
Learn how to use it: This is the number one reason people are usually wasting money – because they haven’t taken the time to learn Google Ads.Here are a few things you can do to make Google Ads less expensive and more profitable. More often than not when I look at new client accounts, they have let their Google Ads account run on auto-pilot or let an unqualified third-party run their account, and therefore, yes, they’re wasting a ton of money. Before abandoning Google Ads as a lost cause they should identify why it is costing so much. But it’s important to remember that all marketing channels cost money the question is whether or not you’re getting return on that investment.
![google ads overview google ads overview](http://blog.calpinetech.com/wp-content/uploads/2020/06/main-1024x421.png)
“Google Ads isn’t worth it for small businesses.”Īlright, pipe down! Yes, Google Ads does cost money, and often when advertisers start out they might not allocate all of their marketing dollars to the right places, leaving them with a loss of faith in the platform. “You’re advertising on Google? HAH! Say goodbye to your marketing budget!” “ROI is unreachable due to soaring costs.” “Google Ads is like throwing your money into a black-hole!” Now, if you’re still wondering “ Should I use Google Ads?” read on for my responses to those common arguments… Argument #1: Google Ads is too expensive! Because the fact is, Google is one of the most profitable companies on the planet for a reason – Google makes money from Google Ads because people keep using it! Check out how much money some of the biggest spenders on Google Ads spend annually – $40 to $50 million a year! No way they’d be dropping that kind of budget if they weren’t getting great ROI.
![google ads overview google ads overview](https://i.ytimg.com/vi/HcvbXemszrg/maxresdefault.jpg)
![google ads overview google ads overview](https://it-smarty.com/wp-content/uploads/2020/07/google-ads-matchmaking-services.png)
Instead I’d like to address the most common arguments we hear about why Google Ads doesn’t work, and provide some counterarguments to show you why it actually DOES work. Essentially, she wanted me to re-sell her the idea of paid search marketing… It was our second call… I wasn’t about to go into a sales pitch (the result would be a lot of um’s, uh’s, wells – I’m not a sales person). I can remember one of the first clients I worked with trying to back me into a corner as to how this could possibly work for her business. I can only begin to image what our sales reps hear on a day to day basis. My 95-year-old great aunt knows how to use Google, so I’m really not buying this one. Throughout my time at WordSteam I’ve heard every excuse in the book as to why Google Ads doesn’t work, including “My leads don’t know how to use the internet” ( like, REALLY dude!?).